What Will YOUR Excuse Be?

What will YOUR excuse be for not attending Live2Lead? For More Info Click Here

1. “I’m too busy” – The Time Excuse

“I can’t afford to take a whole day off work.”
“That’s our busiest time of the year.”
“I’ve got too much going on right now.”

What's really going on:

People often get trapped in the urgency cycle—caught up in putting out daily fires and reacting to tasks rather than taking proactive steps toward growth. The irony is that stepping away for a day could help them become more efficient, make better decisions, and inspire their teams more effectively.

This excuse is usually not about time—it’s about prioritization. Leadership development is often viewed as a “nice-to-have” rather than a “must-have.” People delay investing in leadership until there's a crisis… at which point, it's too late.

Time is the most commonly cited barrier. Many professionals feel overwhelmed already and view stepping away from their daily grind as impossible. Ironically, these are often the people who would benefit the most from stepping back and working on their leadership instead of just in their role.

🧠 Reframe: “If you’re too busy to sharpen your axe, you’ll burn out swinging a dull one.”

How to counter it:

• “If you’re too busy to get better, you’ll stay stuck exactly where you are.”

• “Leaders don’t find time. They make time.”

• “Would you rather spend 1 day growing—or 100 days cleaning up preventable messes?”

2. “It’s too expensive” – The Cost Excuse

“My boss won’t approve the cost.”
“It’s not in the budget this quarter.”
“I can’t justify $150 for a leadership seminar.”

What's really going on:

This is a mindset issue more than a budget issue. Most people spend $150 on much less valuable things—concert tickets, sports events, weekend getaways—but balk at spending the same amount on something that could reshape their leadership trajectory.

What they often fail to see is that poor leadership costs real money: turnover, disengagement, inefficiency, missed opportunities, conflict, and even lost customers.

While $150 is a reasonable fee for access to internationally renowned leadership speakers (who charge $20k+ individually), people often struggle to see the return on investment—especially if their workplace won’t reimburse the cost.

🧠 Reframe: “A $150 investment could save you from a $15,000 leadership mistake.”

How to counter it:

• “$150 is not an expense—it’s an investment in avoiding the cost of bad leadership.”

• “One insight from Live2Lead could save your company thousands in lost productivity or turnover.”

• “If you're not growing your leadership, you're shrinking your opportunities.”

3. “I won’t get anything new out of it” – The Know-It-All Excuse

“I’ve already seen Maxwell speak.”
“It’ll be the same stuff I’ve heard before.”
“I’ve read all the leadership books.”

What’s really going on:

This is often an ego or pride issue. People don’t believe they need to grow because they’ve reached a certain level of success. But even the most seasoned leaders need fresh insight, encouragement, and sharpening. This excuse stems from cynicism or complacency. Some people believe leadership training is just motivational fluff, not practical or applicable.

Learning isn’t about hearing something new—it’s about hearing something at the right time, in a new way, from the right person, that causes a breakthrough.

Also, attending events like Live2Lead isn’t just about information—it’s about inspiration, application, and connection.

How to counter it:

• “Even pro athletes have coaches—what makes you think you’ve arrived?”

• “You might’ve heard it before… but are you living it?”

• “Sometimes the same truth, heard in a new season of life, changes everything.”

4. “It’s not relevant to my job” – The Wrong Audience Excuse

“I’m not in management.”
“That’s for the executive team.”
“I just work in operations/customer service/etc.”

What’s really going on:

There’s a massive misunderstanding that leadership is tied to position when in reality, it’s tied to influence. Leadership is not about a title or corner office—it’s about how you show up, how you communicate, how you model values, and how you affect those around you.

Live2Lead isn't just for CEOs—it’s for anyone who wants to lead better in their life, whether at work, in their community, or at home.

How to counter it:

• “Leadership is influence. If you interact with people, you’re already leading—whether you mean to or not.”

• “The most effective teams are made up of leaders at every level.”

• “This event isn’t about your job title—it’s about your personal potential.”

5. “I can just watch a TED Talk or read a book” – The DIY Excuse

“I can find leadership content online for free.”
“I’ve got Maxwell’s books already.”
“I can learn at my own pace on YouTube.”

What’s really going on:

People confuse passive learning (consuming content) with transformational learning (experiencing content in community). Watching a TED Talk or listening to a podcast is valuable—but it rarely sparks the same level of insight, commitment, or change as being in a focused, live learning environment with others.

Events like Live2Lead are designed to ignite change. The energy, shared experience, live facilitation, and peer engagement are irreplaceable.

How to counter it:

• “Books inform, but experiences transform.”

• “You can’t network with a TED Talk.”

• “We don’t need more information—we need more implementation.”

For More Information: Click Here!